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Tag Archives: Neuroscience

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Warning: Three Ways of Thinking That Poison Producers’ Minds

Professional Marketing Associates Posted on October 14, 2014 by Joe ArakOctober 14, 2014

You’ve just closed the deal. It’s a new manufacturing account that you spent hours and hours researching and putting together. You’re happy. It’s time to enjoy the success and celebrate a little, right? If you’re inclined towards optimism, that’s likely … Continue reading →

Posted in Sales intelligence | Tagged Bad habits, Business intel, Business relationships, Insurance agents, Learned Optimism, Martin Seligman, Motivation, Neuroscience, Optimism, Pessimism, Positive Psychology, Productivity, Sales, Sales training | 2 Replies

MarketPulse Snapshots: Optimizing Your Brain

Professional Marketing Associates Posted on September 24, 2014 by Joe ArakOctober 9, 2014

Want to stay more focused and cut down on time-wasting distractions at work? Daniel L. Levitin, author of The Organized Mind: Thinking Straight in the Age of Information Overload, wrote recently in the New York Times that an essential key … Continue reading →

Posted in Business intel | Tagged Cognitive participation, Daniel Levitin, Focus, Motivation, Neuroscience, Organization, Productivity | Leave a reply

“Anybody got a match?”

Professional Marketing Associates Posted on July 15, 2014 by Joe ArakOctober 9, 2014

Seated at a desk, Bacall smolders up at Bogie. Bogie sizzles right back. “What do you think’s fair?” he asks, lighting her cigarette. “I’ll leave that to you,” she says as he lights his own. Their chemistry is so searing, … Continue reading →

Posted in Business relationships | Tagged Body language, Bogie and Bacall, Building trust, Business intel, Client relationships, Customer service, Emotional participation, Empathy, Influence, Insurance marketing, Marketing, Matching and mirroring, Meetings, Mirror neurons, Neuroscience, Nonverb, Prospecting, Sales, Sales intelligence, Sales training, Social science, Synchronous communication, To Have and Have Not | 1 Reply

The Power of Social Validation

Professional Marketing Associates Posted on December 2, 2013 by Joe ArakOctober 9, 2014

We see it everywhere: 146 tweets, 289 FB likes, 82 five star ratings. And that’s just some of the online examples of how pervasively we value others’ opinions to help us select what to pay attention to in the overwhelming … Continue reading →

Posted in Motivation | Tagged Building trust, Business intel, Business relationships, Client relationships, Client testomonials, Collaboration, Consumer reviews, Expertise, Generosity, Influence, Insurance, Insurance prospecting, Marketing, Neuroscience, Prospecting, Robert Cialdini, Sales, Sales data, Sales intelligence, Social media, Social proof, Social science, Storytelling, Validation | Leave a reply

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