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A simple technique for getting people’s support

Professional Marketing Associates Posted on February 10, 2019 by Joe ArakFebruary 8, 2019

Almost everyone appreciates compliments, and hearing a favorable remark will often inspire someone to make the effort to live up to that compliment. For example, if you’re trying to get a Gatekeeper at a company to help you connect with … Continue reading →

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Posted in Insurance prospecting | Tagged Bob Burg, Commercial insurance, Commercial insurance telemarketing, Compliments, Customer service, Decision makers, Endless Referrals, Gatekeepers, Insurance, Insurance marketing, Persuasion, Sales, Sales call, Sales intelligence, Sales training, Telemarketing, X-dates | Leave a reply

The Warm Hand Of The Familiar

Professional Marketing Associates Posted on September 26, 2018 by Joe ArakSeptember 26, 2018

Have you noticed we’re living in a world of short attention spans and constant distractions? But maybe you were busy checking email or Facebook and didn’t notice. Distraction and the pull of novelty are so rampant now that a recent … Continue reading →

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Posted in Business relationships | Tagged Building trust, Client relationships, Comfort, Commercial insurance, Communication, Customer service, Email newsletters, Familiarity, Influence, Insurance agents, Marketing, Prospecting, Prospects, Sales training | Leave a reply

Barriers to Bridges: How to use people’s resistance and disinterest to turn the situation around

Professional Marketing Associates Posted on June 19, 2018 by Joe ArakJune 19, 2018

We might be addressing others at an important sales presentation, the monthly sales coaching session, or an annual conference.  We want the audience to give us their rapt and undivided attention. But that doesn’t always work out the way we’d … Continue reading →

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Posted in Sales intelligence | Tagged Asking questions, attunement, Building trust, Business relationships, Collaboration, Communication, Customer service, Empathy, Influence, Insurance agents, Meetings, Sales training | Leave a reply

Why We Yearn to Buy From Real People

Professional Marketing Associates Posted on June 29, 2016 by Joe ArakJune 29, 2016

It’s pretty clear that today’s buyers, both consumers and businesses, rely heavily on Internet research to gather data, compare products, and scope out the field of options. But in many cases that process raises more questions than it answers: What … Continue reading →

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Posted in Insurance prospecting | Tagged Building trust, Business relationships, Client relationships, Commercial insurance telemarketing, Communication, Customer service, Lead nurturing, Phone vs email, Sales, Sales meetings | 2 Replies

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Recent Posts

  • 4 Steps to Great Rapport September 4, 2019
  • Empowering People to Want to Switch Brands August 13, 2019
  • Pop Quiz March 27, 2019
  • 4 Things Prospects Don’t Want You to Know March 15, 2019
  • A simple technique for getting people’s support February 10, 2019

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