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Category Archives: Business relationships

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4 Steps to Great Rapport

Professional Marketing Associates Posted on September 4, 2019 by Joe ArakSeptember 4, 2019

Building rapport is an essential part of selling. It’s not just about warming someone up before a sales pitch, but actually the ground that supports any good relationship. If you don’t have a working rapport with someone, you won’t be … Continue reading →

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Posted in Business relationships, Sales intelligence, Uncategorized | Tagged Business relationships, listening, rapport | Leave a reply

Empowering People to Want to Switch Brands

Professional Marketing Associates Posted on August 13, 2019 by Joe ArakSeptember 4, 2019

A number of psychological experiments have shown that buyers who felt empowered were more willing to change brands or switch vendors.

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Posted in Business relationships, Insurance marketing, Motivation | Tagged empower, receptive to change, switch, switch brands | Leave a reply

The Warm Hand Of The Familiar

Professional Marketing Associates Posted on September 26, 2018 by Joe ArakSeptember 26, 2018

Have you noticed we’re living in a world of short attention spans and constant distractions? But maybe you were busy checking email or Facebook and didn’t notice. Distraction and the pull of novelty are so rampant now that a recent … Continue reading →

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Posted in Business relationships | Tagged Building trust, Client relationships, Comfort, Commercial insurance, Communication, Customer service, Email newsletters, Familiarity, Influence, Insurance agents, Marketing, Prospecting, Prospects, Sales training | Leave a reply

A Great Close To Boost Email Responses

Professional Marketing Associates Posted on December 13, 2017 by Joe ArakDecember 13, 2017

How do you close your prospecting emails? The way you sign off could make a real difference in the number of responses you get. … Continue reading →

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Posted in Business relationships | Tagged Communication, Email marketing, Emails, Gratitude, Law of reciprocity, Motivation, Reciprocity, Sales, Sales vocabulary, Social science | 2 Replies

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Recent Posts

  • 4 Steps to Great Rapport September 4, 2019
  • Empowering People to Want to Switch Brands August 13, 2019
  • Pop Quiz March 27, 2019
  • 4 Things Prospects Don’t Want You to Know March 15, 2019
  • A simple technique for getting people’s support February 10, 2019

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