Empowering People to Want to Switch Brands
A number of psychological experiments have shown that buyers who felt empowered were more willing to change brands or switch vendors.
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The Warm Hand Of The Familiar
Have you noticed we’re living in a world of short attention spans and constant distractions? But maybe you were busy checking email or Facebook and didn’t notice. Distraction and the pull of novelty are so rampant now that a recent … Continue reading →
A Great Close To Boost Email Responses
How do you close your prospecting emails? The way you sign off could make a real difference in the number of responses you get. … Continue reading →
Don’t Mistake Mimicry For Empathy
The rapport-building tactic of mirroring & matching can sometimes produce stunning effects. As we subtly reflect back someone’s gestures and phrasing, they can experience a sense of comfort and relaxation, and a feeling of rapport develops. The effect is based … Continue reading →