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Monthly Archives: September 2014

MarketPulse Snapshots: 3-D Printing: the Next Smart Phone or the New Pet Rock?

Professional Marketing Associates Posted on September 24, 2014 by Joe ArakOctober 9, 2014

3-D printers, which use plastic resins and other materials to create three-dimensional objects, have been around since the early 1980s. The market for 3-D printing is currently estimated at $3.8 billion, and is expected to reach $16.2 billion by 2018. … Continue reading →

Posted in Business intel | Tagged Manufacturing, Productivity, Products, Technology | Leave a reply

MarketPulse Snapshots: Optimizing Your Brain

Professional Marketing Associates Posted on September 24, 2014 by Joe ArakOctober 9, 2014

Want to stay more focused and cut down on time-wasting distractions at work? Daniel L. Levitin, author of The Organized Mind: Thinking Straight in the Age of Information Overload, wrote recently in the New York Times that an essential key … Continue reading →

Posted in Business intel | Tagged Cognitive participation, Daniel Levitin, Focus, Motivation, Neuroscience, Organization, Productivity | Leave a reply

Why Exceptional Customer Service is Like Great Sex

Professional Marketing Associates Posted on September 23, 2014 by Joe ArakDecember 9, 2014

Wait. Before you write this off as a cheap ploy to grab your highly divided attention, consider this: Great sex is special because it doesn’t happen all the time. It’s not the same old same old. It’s not the status … Continue reading →

Posted in Customer service | Tagged Building trust, Business intel, Business relationships, Client relationships, Collaboration, Emotional participation, Empathy, Generosity, Mirror neurons, Nonverbal cues, Social science, Validation | Leave a reply

7 Easy Ways to Multiply the Promotional Power of Awards and Recognition

Professional Marketing Associates Posted on September 4, 2014 by Joe ArakOctober 9, 2014

Good news! The local Chamber of Commerce has recognized your agency as one of this year’s Community Champions for your ongoing involvement with several local nonprofits. The awards event was lovely. Your colleagues and staff appreciated the recognition from the … Continue reading →

Posted in Business relationships | Tagged Awards, Blogging, Building trust, Chamber of Commerce, Client relationships, Commercial insurance, Expertise, Halo effect, Influence, Insurance magazines, Podcasts, Promotion, Sales intelligence, Social media, Social proof | Leave a reply

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