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Tag Archives: Generosity

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Four Steps To Writing Killer Prospecting Emails

Professional Marketing Associates Posted on October 18, 2017 by Joe ArakDecember 7, 2017

What kind of a role does email play in your agency’s marketing arsenal? Chances are you’re making use of email in some marketing capacity, even if it’s just to keep your name in front of customers and build loyalty. But … Continue reading →

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Posted in Insurance prospecting | Tagged Business relationships, Client relationships, Communication, Email newsletters, Familiarity, Focus, Generosity, Lead nurturing, Marketing, Sales | Leave a reply

The Hidden Value of Student Interns

Professional Marketing Associates Posted on May 11, 2016 by Joe ArakMay 11, 2016

It’s May, and colleges and universities are breaking for summer vacation. Soon the high schools will be letting out as well. Lots of young people will head for summer internships to learn something different about the world and earn a … Continue reading →

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Posted in Employee management | Tagged Building mastery, Employee engagement, Generosity, Hiring, Interns, Job training, Mentoring, Students | Leave a reply

5 Ways to Help Someone in Need (Even When You Have No Time, Money, or Resources)

Professional Marketing Associates Posted on December 22, 2015 by Joe ArakDecember 22, 2015

These kinds of things happen all the time. But when it happens to someone you know well, you pay more attention. A producer friend I’ll call Ruth was getting ready to renew the business insurance for Don, a loyal and … Continue reading →

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Posted in Business relationships | Tagged Building trust, Business intel, Client relationships, Communication, Emotional participation, Empathy, Generosity, Neuroscience | Leave a reply

Why Exceptional Customer Service is Like Great Sex

Professional Marketing Associates Posted on September 23, 2014 by Joe ArakDecember 9, 2014

Wait. Before you write this off as a cheap ploy to grab your highly divided attention, consider this: Great sex is special because it doesn’t happen all the time. It’s not the same old same old. It’s not the status … Continue reading →

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Posted in Customer service | Tagged Building trust, Business intel, Business relationships, Client relationships, Collaboration, Emotional participation, Empathy, Generosity, Mirror neurons, Nonverbal cues, Social science, Validation | Leave a reply

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