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We’re Gonna Need a Bigger Boat

Professional Marketing Associates Posted on August 7, 2018 by Joe ArakAugust 7, 2018

Are we? When we realize that the challenge before us is more daunting or complex than we thought, the tendency is to want to throw more resources at it – more money – enlarge the team – extend the deadline… … Continue reading →

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Posted in Employee management | Tagged Business intel, Cold calling, Commercial insurance, Commercial insurance telemarketing, Focus, Insurance prospecting, Insurance telemarketing, Jaws, Lead generation, Lead qualification, Marketing, Productivity, Prospecting, Prospects, Qualifying prospects, researching prospects, Sales, Sales intelligence, Telemarketing, Time management, X-dates | Leave a reply

Don’t Let the Perfect be the Enemy of the Good

Professional Marketing Associates Posted on July 23, 2018 by Joe ArakJuly 23, 2018

Hey readers, this is our one hundredth issue of MarketPulse! To celebrate we wanted to do something special, so we decided to focus on excellence, flawlessness, impeccability, and getting things 100% right. Everyone strives for perfection – at least some … Continue reading →

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Posted in Sales intelligence | Tagged attunement, Bad habits, Building confidence, Building mastery, Business intel, Commercial insurance, fear of failure, Focus, Imperfection, Insurance agents, Motivation, Pareto Principle, Pema Chodron, Procrastination, Productivity, Time management | Leave a reply

A Cure for the Tyranny of Prospecting

Professional Marketing Associates Posted on May 2, 2018 by Joe ArakMay 2, 2018

The bitter taste of rejection, frustration, and discouragement makes prospecting for new accounts feel like the last thing anybody wants to be doing. Those negative feelings – or the fear of experiencing them – can have a paralyzing effect on … Continue reading →

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Posted in Insurance prospecting, Sales intelligence | Tagged Cold calling, Commercial insurance, Commercial insurance telemarketing, Focus, Insurance, Insurance agents, Insurance marketing, Insurance prospecting, Lead generation, Lead qualification, Motivation, Productivity, Prospecting, Sales, Sales training, Telemarketing | 2 Replies

4 Amazingly Effective Openings for Your Sales Presentation

Professional Marketing Associates Posted on March 20, 2018 by Joe ArakMarch 20, 2018

You’ve landed your meeting with the CFO. She and her team are all assembled and ready to listen. Barely five minutes into your presentation, you see the disenchanted looks on people’s faces and realize, with that sinking feeling, that no … Continue reading →

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Posted in Sales intelligence | Tagged Amy Cuddy, Commercial insurance, Communication, Dan Pink, Focus, Influence, Insurance agents, Insurance marketing, Insurance prospecting, James Veitch, Meetings, Prospecting, Prospects, Sales, TED talks, Value proposition | Leave a reply

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