“Everyone lies,” as TV’s master diagnostician, Dr. Gregory House, famously noted. We all do it. Often we’re just being tactful. Telling someone we’re about to walk into a meeting can be an expedient way to end a conversation. On the … Continue reading →
I’m not a big boxing fan. But I’ve seen some pretty one-sided fights where the loser is getting so badly beaten all he can do is keep his opponent at bay. He’s backpedaling, crouching, bobbing and weaving — maintaining as … Continue reading →
I almost couldn’t believe it. When I first saw the marketing power of the telephone I was absolutely amazed. We’d just started PMA and developed a direct mail program for independent insurance agencies that was generating a strong 3-5% response. … Continue reading →
Let’s start with this: talk is an activity; communication is a process. You can’t sell anything without communication. But you can talk and talk and not communicate a thing. I’m sure you know what that’s like from personal experience: not … Continue reading →