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A Swiss Army Knife

Professional Marketing Associates Posted on October 31, 2018 by Joe ArakOctober 31, 2018

In selling, questions play a central role. They’re the sales pro’s Swiss Army knife. You’ve got a multi-faceted tool that you can employ in almost any situation. Questions are the tools you use to ask for or about anything. You … Continue reading →

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Posted in Insurance prospecting | Tagged Asking questions, Buying signals, Cold calling, Commercial insurance telemarketing, Communication, Curiosity, Insurance agents, Insurance marketing, Insurance prospecting, Insurance telemarketing, Lead generation, Marketing, Probing, Prospecting, Prospects, Queries, Sales, Telemarketing | Leave a reply

What’s This About?

Professional Marketing Associates Posted on October 15, 2018 by Joe ArakOctober 15, 2018

You’ve been making prospecting calls for the last hour and haven’t reached a single decision maker. All of a sudden on your next attempt, you’re transferred to the head of finance at a good-sized assisted living organization. Not surprisingly, he … Continue reading →

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Posted in Sales intelligence | Tagged Asking questions, Benefit statements, Business relationships, Commercial insurance, Commercial insurance telemarketing, Curiosity, Insurance agents, Insurance marketing, Insurance prospecting, Insurance telemarketing, Lead generation, Marketing, Prospecting, Sales, Sales training, Telemarketing, Value proposition | Leave a reply

Why incubating sales leads makes such a huge difference

Professional Marketing Associates Posted on September 12, 2018 by Joe ArakSeptember 12, 2018

Anyone who earns their living in sales (or has seen the movie Glengarry Glen Ross) knows that not all leads are the same. Some are “sales ready” from the get-go and others need to be nurtured and coaxed along. Nurturing … Continue reading →

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Posted in Insurance prospecting | Tagged Business intel, Commercial insurance, Commercial insurance telemarketing, Insurance, Insurance agents, Insurance telemarketing, Lead generation, Lead nurturing, Prospecting, Sales, Sales training | Leave a reply

The Door You Want To Open

Professional Marketing Associates Posted on August 21, 2018 by Joe ArakAugust 23, 2018

Think your prospecting emails might be landing in the same folder as those confidential requests from that Nigerian prince? Take heart, today we’re going to show you seven proven strategies to get your prospecting emails opened and read. Let’s be … Continue reading →

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Posted in Sales intelligence | Tagged Building trust, Commercial insurance, Communication, Email marketing, Email newsletters, email open rates, email subject lines, Insurance, Insurance agents, Insurance marketing, Jon Morrow, Lead generation, Prospecting, Sales, Sales training, Technology | Leave a reply

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