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Monthly Archives: June 2014

Sales Algorithms for the New Millennia

Professional Marketing Associates Posted on June 17, 2014 by Joe ArakOctober 16, 2014

These days it seems that, for a business to succeed, they’ve got to have a winning algorithm. A decade or so ago, Google clobbered Yahoo with its superior search algorithm, and it shows—in a nearly 7:1 usage rate. Netflix, Amazon, … Continue reading →

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Posted in Sales intelligence | Tagged Agency marketing, Business relationships, Client relationships, Commercial insurance, Competition, Customer service, Daniel Pink, Data, Google, Insurance marketing, Insurance prospecting, Marketing, Motivation, Prospecting, Sales, Sales training, Yahoo | 1 Reply

The real selling begins after the contract is signed

Professional Marketing Associates Posted on June 12, 2014 by Joe ArakOctober 16, 2014

In the rampant churn of business relationships, which side of the switch will you be on? $1.3 trillion. That’s the amount of annual revenue being moved from one vendor to another as consumers across a range of industries – including … Continue reading →

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Posted in Business relationships | Tagged Agency marketing, Business intel, Client relationships, Commercial insurance, Competition, Customer service, Generosity, Insurance, Insurance marketing, Marketing, Motivation, Sales, Sales intelligence, Social media, Switching economy, Techonology | Leave a reply

Drip on Them

Professional Marketing Associates Posted on June 5, 2014 by Joe ArakOctober 9, 2014

It’s often said that it takes 7 or 8 contacts or “touches” before a prospect is ready to buy from you. The fact is that simply becoming familiar with a name, a face, a logo, or a brand, people grow … Continue reading →

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Posted in Insurance prospecting | Tagged Advertising, Agency marketing, Building trust, Business intel, Business relationships, Commercial insurance, Commercial insurance newsletters, Drip marketing, Email newsletters, Familiarity, Familiarity Principle, Insurance agents, Insurance marketing, Insurance newsletters, Lead generation, Marketing, Mere Exposure Effect, Prospecting, Sales, Sales intelligence, Social science | Leave a reply

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