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Author Archives: Joe Arak

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4 Steps to Great Rapport

Professional Marketing Associates Posted on September 4, 2019 by Joe ArakSeptember 4, 2019

Building rapport is an essential part of selling. It’s not just about warming someone up before a sales pitch, but actually the ground that supports any good relationship. If you don’t have a working rapport with someone, you won’t be … Continue reading →

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Posted in Business relationships, Sales intelligence, Uncategorized | Tagged Business relationships, listening, rapport | Leave a reply

Empowering People to Want to Switch Brands

Professional Marketing Associates Posted on August 13, 2019 by Joe ArakSeptember 4, 2019

A number of psychological experiments have shown that buyers who felt empowered were more willing to change brands or switch vendors.

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Posted in Business relationships, Insurance marketing, Motivation | Tagged empower, receptive to change, switch, switch brands | Leave a reply

Pop Quiz

Professional Marketing Associates Posted on March 27, 2019 by Joe ArakMarch 27, 2019

Does this scenario sound familiar? “She’s not in. Can I put you into her voicemail?” Imagine you’re calling manufacturers, prospecting for new sales opportunities. You ask to speak with the person in charge of the business insurance, and that’s how … Continue reading →

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Posted in Sales intelligence | Tagged Asking questions, Commercial insurance, Commercial insurance telemarketing, Decision makers, Email marketing, Gatekeepers, Insurance, Insurance prospecting, Integrated marketing, Pop quiz, Productivity, Qualifying prospects, Voicemail | Leave a reply

4 Things Prospects Don’t Want You to Know

Professional Marketing Associates Posted on March 15, 2019 by Joe ArakMarch 15, 2019

What comes to mind when you visualize the prospecting process? You might see a funnel with prospects going into the wide end and new accounts emerging one by one from the small end. That’s the typical picture, but maybe there’s … Continue reading →

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Posted in Sales intelligence, Uncategorized | Leave a reply

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Recent Posts

  • 4 Steps to Great Rapport September 4, 2019
  • Empowering People to Want to Switch Brands August 13, 2019
  • Pop Quiz March 27, 2019
  • 4 Things Prospects Don’t Want You to Know March 15, 2019
  • A simple technique for getting people’s support February 10, 2019

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