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Monthly Archives: May 2018

The Joy of Cold Calling

Professional Marketing Associates Posted on May 22, 2018 by Joe ArakMay 22, 2018

Really. What’s so cold about cold calling anyway? Some say it’s because the recipient is caught “cold.” They had no expectation you’d be calling, so they’re unprepared, and perhaps a bit surprised. To the supporters of this interpretation, that’s a … Continue reading →

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Posted in Insurance prospecting | Tagged Cold calling, Commercial insurance, Commercial insurance telemarketing, Insurance agents, Insurance telemarketing, Lead generation, Motivation, Productivity, Prospecting, Sales, Sales training, Telemarketing | Leave a reply

A Cure for the Tyranny of Prospecting

Professional Marketing Associates Posted on May 2, 2018 by Joe ArakMay 2, 2018

The bitter taste of rejection, frustration, and discouragement makes prospecting for new accounts feel like the last thing anybody wants to be doing. Those negative feelings – or the fear of experiencing them – can have a paralyzing effect on … Continue reading →

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Posted in Insurance prospecting, Sales intelligence | Tagged Cold calling, Commercial insurance, Commercial insurance telemarketing, Focus, Insurance, Insurance agents, Insurance marketing, Insurance prospecting, Lead generation, Lead qualification, Motivation, Productivity, Prospecting, Sales, Sales training, Telemarketing | 2 Replies

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