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Pop Quiz

Professional Marketing Associates Posted on March 27, 2019 by Joe ArakMarch 27, 2019

Does this scenario sound familiar? “She’s not in. Can I put you into her voicemail?” Imagine you’re calling manufacturers, prospecting for new sales opportunities. You ask to speak with the person in charge of the business insurance, and that’s how … Continue reading →

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Posted in Sales intelligence | Tagged Asking questions, Commercial insurance, Commercial insurance telemarketing, Decision makers, Email marketing, Gatekeepers, Insurance, Insurance prospecting, Integrated marketing, Pop quiz, Productivity, Qualifying prospects, Voicemail | Leave a reply

A Swiss Army Knife

Professional Marketing Associates Posted on October 31, 2018 by Joe ArakOctober 31, 2018

In selling, questions play a central role. They’re the sales pro’s Swiss Army knife. You’ve got a multi-faceted tool that you can employ in almost any situation. Questions are the tools you use to ask for or about anything. You … Continue reading →

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Posted in Insurance prospecting | Tagged Asking questions, Buying signals, Cold calling, Commercial insurance telemarketing, Communication, Curiosity, Insurance agents, Insurance marketing, Insurance prospecting, Insurance telemarketing, Lead generation, Marketing, Probing, Prospecting, Prospects, Queries, Sales, Telemarketing | Leave a reply

What’s This About?

Professional Marketing Associates Posted on October 15, 2018 by Joe ArakOctober 15, 2018

You’ve been making prospecting calls for the last hour and haven’t reached a single decision maker. All of a sudden on your next attempt, you’re transferred to the head of finance at a good-sized assisted living organization. Not surprisingly, he … Continue reading →

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Posted in Sales intelligence | Tagged Asking questions, Benefit statements, Business relationships, Commercial insurance, Commercial insurance telemarketing, Curiosity, Insurance agents, Insurance marketing, Insurance prospecting, Insurance telemarketing, Lead generation, Marketing, Prospecting, Sales, Sales training, Telemarketing, Value proposition | Leave a reply

We’re Gonna Need a Bigger Boat

Professional Marketing Associates Posted on August 7, 2018 by Joe ArakAugust 7, 2018

Are we? When we realize that the challenge before us is more daunting or complex than we thought, the tendency is to want to throw more resources at it – more money – enlarge the team – extend the deadline… … Continue reading →

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Posted in Employee management | Tagged Business intel, Cold calling, Commercial insurance, Commercial insurance telemarketing, Focus, Insurance prospecting, Insurance telemarketing, Jaws, Lead generation, Lead qualification, Marketing, Productivity, Prospecting, Prospects, Qualifying prospects, researching prospects, Sales, Sales intelligence, Telemarketing, Time management, X-dates | Leave a reply

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Recent Posts

  • 4 Steps to Great Rapport September 4, 2019
  • Empowering People to Want to Switch Brands August 13, 2019
  • Pop Quiz March 27, 2019
  • 4 Things Prospects Don’t Want You to Know March 15, 2019
  • A simple technique for getting people’s support February 10, 2019

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