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Category Archives: Customer service

Don’t be Blinded by the Golden Rule

Professional Marketing Associates Posted on September 14, 2015 by Joe ArakOctober 6, 2015

Offering clients the same kind of service and support that you value yourself ought to be in line with anyone’s idea of best practices and top shelf service, right? But what if your customer has different values? Not everyone, after … Continue reading →

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Posted in Customer service | Tagged Business relationships, Communication, Customer service, Dale Russakoff, Empathy, Facebook, U2 | 3 Replies

Why Exceptional Customer Service is Like Great Sex

Professional Marketing Associates Posted on September 23, 2014 by Joe ArakDecember 9, 2014

Wait. Before you write this off as a cheap ploy to grab your highly divided attention, consider this: Great sex is special because it doesn’t happen all the time. It’s not the same old same old. It’s not the status … Continue reading →

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Posted in Customer service | Tagged Building trust, Business intel, Business relationships, Client relationships, Collaboration, Emotional participation, Empathy, Generosity, Mirror neurons, Nonverbal cues, Social science, Validation | Leave a reply

The Magic of Reciprocity

Professional Marketing Associates Posted on May 3, 2013 by Joe ArakOctober 10, 2014

When Don Corleone agrees to grant a favor to the neighborhood funeral director in the first Godfather movie, the Don is creating a future obligation on the part of the undertaker (and certainly one he won’t be able to refuse). … Continue reading →

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Posted in Customer service | Tagged Building trust, Business relationships, Client relationships, Emotional participation, Generosity, Incentives, Influence, Insurance, Insurance marketing, Marketing, Motivation, Promotion, Robert Cialdini, Sales, Sales intelligence, Social science, The Godfather | 1 Reply

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