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Tag Archives: Validation

Why Exceptional Customer Service is Like Great Sex

Professional Marketing Associates Posted on September 23, 2014 by Joe ArakDecember 9, 2014

Wait. Before you write this off as a cheap ploy to grab your highly divided attention, consider this: Great sex is special because it doesn’t happen all the time. It’s not the same old same old. It’s not the status … Continue reading →

Posted in Customer service | Tagged Building trust, Business intel, Business relationships, Client relationships, Collaboration, Emotional participation, Empathy, Generosity, Mirror neurons, Nonverbal cues, Social science, Validation | Leave a reply

The Power of Social Validation

Professional Marketing Associates Posted on December 2, 2013 by Joe ArakOctober 9, 2014

We see it everywhere: 146 tweets, 289 FB likes, 82 five star ratings. And that’s just some of the online examples of how pervasively we value others’ opinions to help us select what to pay attention to in the overwhelming … Continue reading →

Posted in Motivation | Tagged Building trust, Business intel, Business relationships, Client relationships, Client testomonials, Collaboration, Consumer reviews, Expertise, Generosity, Influence, Insurance, Insurance prospecting, Marketing, Neuroscience, Prospecting, Robert Cialdini, Sales, Sales data, Sales intelligence, Social media, Social proof, Social science, Storytelling, Validation | Leave a reply

Sales Motivation: Sticks and Carrots

Professional Marketing Associates Posted on April 11, 2013 by Joe ArakOctober 10, 2014

What motivates people to sell? What drives people to sell more and reach for higher goals? The traditional business view is that incentives like bonuses, prizes, and awards are the best way to drive production. In the last couple of … Continue reading →

Posted in Motivation | Tagged Business intel, Buying signals, Cold calling, Commercial insurance, Commercial insurance telemarketing, Competition, Daniel Pink, Empathy, Goal-setting, Google, Insurance, Insurance agents, Insurance prospecting, Lead qualification, Organization, Productivity, Qualifying prospects, Results Only Work Environment, Social science, Time management, Validation | Leave a reply

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