The rapport-building tactic of mirroring & matching can sometimes produce stunning effects. As we subtly reflect back someone’s gestures and phrasing, they can experience a sense of comfort and relaxation, and a feeling of rapport develops. The effect is based … Continue reading →
Today’s article was inspired by Seth Godin, serial entrepreneur, best-selling author, and global marketing guru. His blog posts are sinewy and rich with insight. If you know him you probably agree. If you don’t – check him out. There are … Continue reading →
“The insurance market’s perpetually soft, and all that matters to people is saving money.” If you’re under the impression that price is the only thing most commercial insurance buyers care about, you may be missing something important. To demonstrate how … Continue reading →
Today I want to talk about the impact our emotional currents have on the way we present ourselves to others. We’ve talked before about the potency of body language. Expansive gestures and postures make us feel more powerful, and in … Continue reading →