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Tag Archives: Emotional participation

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Don’t Mistake Mimicry For Empathy

Professional Marketing Associates Posted on July 19, 2017 by Joe ArakJuly 19, 2017

The rapport-building tactic of mirroring & matching can sometimes produce stunning effects. As we subtly reflect back someone’s gestures and phrasing, they can experience a sense of comfort and relaxation, and a feeling of rapport develops. The effect is based … Continue reading →

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Posted in Business relationships | Tagged Building trust, Communication, Emotional participation, Empathy, Influence, Insurance marketing | Leave a reply

Are You Failing By Not Taking Risks?

Professional Marketing Associates Posted on May 2, 2017 by Joe ArakMay 2, 2017

Insurance, as we all know, is about managing risks and avoiding disruption and damage. But what if the weight we place on security stifles growth and innovation? Venturing into uncertain situations is always risky, but too much allegiance to the … Continue reading →

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Posted in Sales intelligence | Tagged Apple, Business relationships, Emotional participation, Motivation, Napster, Sales, Steve Jobs, Taking risks | 1 Reply

Are You Afraid Of The Weather?

Professional Marketing Associates Posted on October 4, 2016 by Joe ArakOctober 4, 2016

They may fix the weather in the world Just like Mr. Gore said But tell me what’s to be done Lord ’bout the weather in my head Donald Fagen of Steely Dan I don’t mean the rain and snow weather, … Continue reading →

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Posted in Business relationships | Tagged Building trust, Cognitive participation, Communication, Emotional participation, Empathy, Sales, Sales intelligence | Leave a reply

How Does it Feel? (Getting to the Heart of Sales Success)

Professional Marketing Associates Posted on September 19, 2016 by Joe ArakSeptember 19, 2016

 “… [P]eople will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou Emotions are the fundamental drivers of the decisions we make. We’re drawn to what we … Continue reading →

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Posted in Business relationships | Tagged Building trust, Emotional participation, Empathy, Influence, Insurance prospecting, Motivation, Neuroscience, Sales training, Social science | 2 Replies

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