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Tag Archives: Client relationships

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The Warm Hand Of The Familiar

Professional Marketing Associates Posted on September 26, 2018 by Joe ArakSeptember 26, 2018

Have you noticed we’re living in a world of short attention spans and constant distractions? But maybe you were busy checking email or Facebook and didn’t notice. Distraction and the pull of novelty are so rampant now that a recent … Continue reading →

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Posted in Business relationships | Tagged Building trust, Client relationships, Comfort, Commercial insurance, Communication, Customer service, Email newsletters, Familiarity, Influence, Insurance agents, Marketing, Prospecting, Prospects, Sales training | Leave a reply

Four Steps To Writing Killer Prospecting Emails

Professional Marketing Associates Posted on October 18, 2017 by Joe ArakDecember 7, 2017

What kind of a role does email play in your agency’s marketing arsenal? Chances are you’re making use of email in some marketing capacity, even if it’s just to keep your name in front of customers and build loyalty. But … Continue reading →

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Posted in Insurance prospecting | Tagged Business relationships, Client relationships, Communication, Email newsletters, Familiarity, Focus, Generosity, Lead nurturing, Marketing, Sales | Leave a reply

Why We Yearn to Buy From Real People

Professional Marketing Associates Posted on June 29, 2016 by Joe ArakJune 29, 2016

It’s pretty clear that today’s buyers, both consumers and businesses, rely heavily on Internet research to gather data, compare products, and scope out the field of options. But in many cases that process raises more questions than it answers: What … Continue reading →

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Posted in Insurance prospecting | Tagged Building trust, Business relationships, Client relationships, Commercial insurance telemarketing, Communication, Customer service, Lead nurturing, Phone vs email, Sales, Sales meetings | 2 Replies

5 Ways to Help Someone in Need (Even When You Have No Time, Money, or Resources)

Professional Marketing Associates Posted on December 22, 2015 by Joe ArakDecember 22, 2015

These kinds of things happen all the time. But when it happens to someone you know well, you pay more attention. A producer friend I’ll call Ruth was getting ready to renew the business insurance for Don, a loyal and … Continue reading →

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Posted in Business relationships | Tagged Building trust, Business intel, Client relationships, Communication, Emotional participation, Empathy, Generosity, Neuroscience | Leave a reply

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