Have you noticed we’re living in a world of short attention spans and constant distractions? But maybe you were busy checking email or Facebook and didn’t notice. Distraction and the pull of novelty are so rampant now that a recent … Continue reading →
What kind of a role does email play in your agency’s marketing arsenal? Chances are you’re making use of email in some marketing capacity, even if it’s just to keep your name in front of customers and build loyalty. But … Continue reading →
It’s pretty clear that today’s buyers, both consumers and businesses, rely heavily on Internet research to gather data, compare products, and scope out the field of options. But in many cases that process raises more questions than it answers: What … Continue reading →
These kinds of things happen all the time. But when it happens to someone you know well, you pay more attention. A producer friend I’ll call Ruth was getting ready to renew the business insurance for Don, a loyal and … Continue reading →