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Pop Quiz

Professional Marketing Associates Posted on March 27, 2019 by Joe ArakMarch 27, 2019

Does this scenario sound familiar? “She’s not in. Can I put you into her voicemail?” Imagine you’re calling manufacturers, prospecting for new sales opportunities. You ask to speak with the person in charge of the business insurance, and that’s how … Continue reading →

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Posted in Sales intelligence | Tagged Asking questions, Commercial insurance, Commercial insurance telemarketing, Decision makers, Email marketing, Gatekeepers, Insurance, Insurance prospecting, Integrated marketing, Pop quiz, Productivity, Qualifying prospects, Voicemail | Leave a reply

We’re Gonna Need a Bigger Boat

Professional Marketing Associates Posted on August 7, 2018 by Joe ArakAugust 7, 2018

Are we? When we realize that the challenge before us is more daunting or complex than we thought, the tendency is to want to throw more resources at it – more money – enlarge the team – extend the deadline… … Continue reading →

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Posted in Employee management | Tagged Business intel, Cold calling, Commercial insurance, Commercial insurance telemarketing, Focus, Insurance prospecting, Insurance telemarketing, Jaws, Lead generation, Lead qualification, Marketing, Productivity, Prospecting, Prospects, Qualifying prospects, researching prospects, Sales, Sales intelligence, Telemarketing, Time management, X-dates | Leave a reply

Don’t Let the Perfect be the Enemy of the Good

Professional Marketing Associates Posted on July 23, 2018 by Joe ArakJuly 23, 2018

Hey readers, this is our one hundredth issue of MarketPulse! To celebrate we wanted to do something special, so we decided to focus on excellence, flawlessness, impeccability, and getting things 100% right. Everyone strives for perfection – at least some … Continue reading →

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Posted in Sales intelligence | Tagged attunement, Bad habits, Building confidence, Building mastery, Business intel, Commercial insurance, fear of failure, Focus, Imperfection, Insurance agents, Motivation, Pareto Principle, Pema Chodron, Procrastination, Productivity, Time management | Leave a reply

The Joy of Cold Calling

Professional Marketing Associates Posted on May 22, 2018 by Joe ArakMay 22, 2018

Really. What’s so cold about cold calling anyway? Some say it’s because the recipient is caught “cold.” They had no expectation you’d be calling, so they’re unprepared, and perhaps a bit surprised. To the supporters of this interpretation, that’s a … Continue reading →

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Posted in Insurance prospecting | Tagged Cold calling, Commercial insurance, Commercial insurance telemarketing, Insurance agents, Insurance telemarketing, Lead generation, Motivation, Productivity, Prospecting, Sales, Sales training, Telemarketing | Leave a reply

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Recent Posts

  • 4 Steps to Great Rapport September 4, 2019
  • Empowering People to Want to Switch Brands August 13, 2019
  • Pop Quiz March 27, 2019
  • 4 Things Prospects Don’t Want You to Know March 15, 2019
  • A simple technique for getting people’s support February 10, 2019

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