Tag Archives: Benefit statements

What’s This About?

Professional Marketing Associates Posted on by

You’ve been making prospecting calls for the last hour and haven’t reached a single decision maker. All of a sudden on your next attempt, you’re transferred to the head of finance at a good-sized assisted living organization. Not surprisingly, he … Continue reading →

What’s Your Proposition for 2016?

Professional Marketing Associates Posted on by

Whatever you’re selling – a product, a service, even an idea – you need to communicate its value. But value, like beauty, is in the eye of the beholder. That’s a universal truth. Value is only meaningful in context. To … Continue reading →