We all know the saying “seeing is believing,” but how often do we apply that practical wisdom on phone calls and at sales meetings? Years ago I was voicing my frustrations to a rep from a list company because they’d … Continue reading →
I almost couldn’t believe it. When I first saw the marketing power of the telephone I was absolutely amazed. We’d just started PMA and developed a direct mail program for independent insurance agencies that was generating a strong 3-5% response. … Continue reading →
Imagine for a moment that you are a noble producer-knight, seeking to help mitigate risks throughout the realm. Your quest for new business has led you to another corporate castle. Now you must confront the Keeper of the Gate, cross … Continue reading →
Seated at a desk, Bacall smolders up at Bogie. Bogie sizzles right back. “What do you think’s fair?” he asks, lighting her cigarette. “I’ll leave that to you,” she says as he lights his own. Their chemistry is so searing, … Continue reading →