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Your Next Great Account Could Be Hiding In a Very Unlikely Place

Professional Marketing Associates Posted on November 12, 2014 by Joe ArakNovember 12, 2014

As this year winds down, you might at some point be taking a look at the new accounts you’ve written in 2014. Where did the leads for those accounts originate? Trade shows? Association memberships? Webinars or seminars your agency presented? … Continue reading →

Posted in Business relationships | Tagged Business intel, Client relationships, Commercial insurance, Insurance agents, Insurance magazines, Insurance prospecting, Meetings, Prospecting, Sales, Sales intelligence, Sales training | Leave a reply

Why Exceptional Customer Service is Like Great Sex

Professional Marketing Associates Posted on September 23, 2014 by Joe ArakDecember 9, 2014

Wait. Before you write this off as a cheap ploy to grab your highly divided attention, consider this: Great sex is special because it doesn’t happen all the time. It’s not the same old same old. It’s not the status … Continue reading →

Posted in Customer service | Tagged Building trust, Business intel, Business relationships, Client relationships, Collaboration, Emotional participation, Empathy, Generosity, Mirror neurons, Nonverbal cues, Social science, Validation | Leave a reply

7 Easy Ways to Multiply the Promotional Power of Awards and Recognition

Professional Marketing Associates Posted on September 4, 2014 by Joe ArakOctober 9, 2014

Good news! The local Chamber of Commerce has recognized your agency as one of this year’s Community Champions for your ongoing involvement with several local nonprofits. The awards event was lovely. Your colleagues and staff appreciated the recognition from the … Continue reading →

Posted in Business relationships | Tagged Awards, Blogging, Building trust, Chamber of Commerce, Client relationships, Commercial insurance, Expertise, Halo effect, Influence, Insurance magazines, Podcasts, Promotion, Sales intelligence, Social media, Social proof | Leave a reply

5 Surefire Ways to Kill Skepticism, Establish Your Expertise, and Project Trusted Authority

Professional Marketing Associates Posted on August 11, 2014 by Joe ArakApril 19, 2016

Remember those schoolyard encounters when kids vied with each other to prove they were the reigning subject matter experts? “I know more about the Yankees’ batting averages than anyone here!” It took only two words to challenge those self-serving claims … Continue reading →

Posted in Business intel | Tagged Agency marketing, Building trust, Business relationships, Client relationships, Email newsletters, Expertise, Insurance, Insurance agents, Insurance marketing, Insurance newsletters, Insurance prospecting, Newsletters, Prospecting, Social media, Technology | Leave a reply

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