I’m not a big boxing fan. But I’ve seen some pretty one-sided fights where the loser is getting so badly beaten all he can do is keep his opponent at bay. He’s backpedaling, crouching, bobbing and weaving — maintaining as … Continue reading →
The fashion icon and entrepreneur Coco Chanel always paused to consider her outfit before leaving for an engagement, and made it a habit to remove the last item she had put on. Her guiding mantra in this ritual was “less … Continue reading →
How was your weekend? Did you celebrate Thanksgiving with family? Were you traveling, or did you host a group at your house? Were you successful at avoiding any political arguments with your brother-in-law? And why am I asking all these … Continue reading →
The classic sales acronym AIDA: Attention, Interest, Desire and Action, puts attention right where it belongs — at the very beginning. If you want to tell your story and influence people, you’ve got to first get their attention. But what … Continue reading →