The bitter taste of rejection, frustration, and discouragement makes prospecting for new accounts feel like the last thing anybody wants to be doing. Those negative feelings – or the fear of experiencing them – can have a paralyzing effect on … Continue reading →
What’s the one attribute, the single most important quality that you’ll find at the heart of every successful, high performing sales person? Is it social skill? Is it product knowledge? Trustworthiness? Determination? Persistence? Empathy?
Continue reading →What’s the best way to psych yourself up for an important sales meeting, a job interview, a special date, or the big game? We all have different routines to help us get in the zone – what’s yours? One classic … Continue reading →
Years ago, Rolling Stone magazine launched an ad campaign aimed at changing the view of potential advertisers who saw the magazine as a cult music paper read by anti-materialist hippie dropouts. The campaign used a series of print ads split … Continue reading →