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Tag Archives: Expertise

How to Raise Your Curiosity Quotient, Boost Productivity and Make Life More Interesting

Professional Marketing Associates Posted on December 2, 2014 by Joe ArakDecember 2, 2014

How was your weekend? Did you celebrate Thanksgiving with family? Were you traveling, or did you host a group at your house? Were you successful at avoiding any political arguments with your brother-in-law? And why am I asking all these … Continue reading →

Posted in Business relationships | Tagged Anxiety, Asking questions, Bad habits, Curiosity, Engagement, Expertise, Insurance prospecting, Motivation, Overcoming inhibitions, Personality traits, Prospects, Relationships, Sales, Sales intelligence, Sales training, Social science, Todd Kashdan | 1 Reply

7 Easy Ways to Multiply the Promotional Power of Awards and Recognition

Professional Marketing Associates Posted on September 4, 2014 by Joe ArakOctober 9, 2014

Good news! The local Chamber of Commerce has recognized your agency as one of this year’s Community Champions for your ongoing involvement with several local nonprofits. The awards event was lovely. Your colleagues and staff appreciated the recognition from the … Continue reading →

Posted in Business relationships | Tagged Awards, Blogging, Building trust, Chamber of Commerce, Client relationships, Commercial insurance, Expertise, Halo effect, Influence, Insurance magazines, Podcasts, Promotion, Sales intelligence, Social media, Social proof | Leave a reply

5 Surefire Ways to Kill Skepticism, Establish Your Expertise, and Project Trusted Authority

Professional Marketing Associates Posted on August 11, 2014 by Joe ArakApril 19, 2016

Remember those schoolyard encounters when kids vied with each other to prove they were the reigning subject matter experts? “I know more about the Yankees’ batting averages than anyone here!” It took only two words to challenge those self-serving claims … Continue reading →

Posted in Business intel | Tagged Agency marketing, Building trust, Business relationships, Client relationships, Email newsletters, Expertise, Insurance, Insurance agents, Insurance marketing, Insurance newsletters, Insurance prospecting, Newsletters, Prospecting, Social media, Technology | Leave a reply

The Power of Social Validation

Professional Marketing Associates Posted on December 2, 2013 by Joe ArakOctober 9, 2014

We see it everywhere: 146 tweets, 289 FB likes, 82 five star ratings. And that’s just some of the online examples of how pervasively we value others’ opinions to help us select what to pay attention to in the overwhelming … Continue reading →

Posted in Motivation | Tagged Building trust, Business intel, Business relationships, Client relationships, Client testomonials, Collaboration, Consumer reviews, Expertise, Generosity, Influence, Insurance, Insurance prospecting, Marketing, Neuroscience, Prospecting, Robert Cialdini, Sales, Sales data, Sales intelligence, Social media, Social proof, Social science, Storytelling, Validation | Leave a reply

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Recent Posts

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