Drip on Them
It’s often said that it takes 7 or 8 contacts or “touches” before a prospect is ready to buy from you. The fact is that simply becoming familiar with a name, a face, a logo, or a brand, people grow … Continue reading →
Tag Archives: Marketing
Harnessing the Force of Familiarity
Imagine that you’re leaving your office building at the end of the day and you see a guy grab a woman’s purse and run down the block. You’re feeling fit and know you can easily catch him and retrieve the … Continue reading →
The Power of Social Validation
We see it everywhere: 146 tweets, 289 FB likes, 82 five star ratings. And that’s just some of the online examples of how pervasively we value others’ opinions to help us select what to pay attention to in the overwhelming … Continue reading →
The Magic of Reciprocity
When Don Corleone agrees to grant a favor to the neighborhood funeral director in the first Godfather movie, the Don is creating a future obligation on the part of the undertaker (and certainly one he won’t be able to refuse). … Continue reading →