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Overcoming Buyers’ Last Minute Inertia

Professional Marketing Associates Posted on August 31, 2015 by Joe ArakAugust 31, 2015

Last time we wrote about those frustrating times when prospects hem and haw, refusing to commit to setting an appointment or closing the deal, even when you’ve shown them it’s clearly in their best interest to go forward. We blamed … Continue reading →

Posted in Business relationships | Tagged Approach-avoidance conflict, Building trust, Buying anxiety, Commercial insurance, Insurance, Meetings, Prospecting, Social proof | Leave a reply

How to Get Prospects to Set Goalposts For Winning Their Business

Professional Marketing Associates Posted on June 10, 2015 by Joe ArakJune 15, 2015

You’ve probably dealt with prospects that won’t leave their incumbent agent in spite of whatever cost, service, or coverage improvements you were able to deliver. I’ve heard one producer say that even after saving a prospect thousands of dollars they … Continue reading →

Posted in Insurance prospecting | Tagged Active listening, Building trust, Business relationships, Commercial insurance, commitment, Goal-setting, Insurance prospecting, Lead generation, Meetings, Prospects, Sales intelligence, Sales training | Leave a reply

5 Ways to Help Someone in Need (Even When You Have No Time, Money, or Resources)

Professional Marketing Associates Posted on May 26, 2015 by Joe ArakDecember 22, 2015

These kinds of things happen all the time. But when it happens to someone you know well, you pay more attention. A producer friend I’ll call Ruth was getting ready to renew the business insurance for Don, a loyal and … Continue reading →

Posted in Business relationships | Tagged Building trust, Client relationships, Communication, Dan Siegel, Empathy, Listening skills, Neuroscience, Social science | Leave a reply

Buying Triggers

Professional Marketing Associates Posted on May 19, 2015 by Joe ArakMay 20, 2015

Imagine for a second that you’re selling farm equipment. You cover a broad territory, traveling from farm to farm, hoping to arrive auspiciously when parts and equipment are needed. But too often your timing is off. Because of changes you … Continue reading →

Posted in Insurance prospecting | Tagged Building trust, Business intel, Business relationships, Buying signals, Commercial insurance, Customer service, Insurance prospecting, Motivation, Sales training | Leave a reply

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Recent Posts

  • 4 Steps to Great Rapport September 4, 2019
  • Empowering People to Want to Switch Brands August 13, 2019
  • Pop Quiz March 27, 2019
  • 4 Things Prospects Don’t Want You to Know March 15, 2019
  • A simple technique for getting people’s support February 10, 2019

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