Remember those schoolyard encounters when kids vied with each other to prove they were the reigning subject matter experts? “I know more about the Yankees’ batting averages than anyone here!” It took only two words to challenge those self-serving claims … Continue reading →
These days it seems that, for a business to succeed, they’ve got to have a winning algorithm. A decade or so ago, Google clobbered Yahoo with its superior search algorithm, and it shows—in a nearly 7:1 usage rate. Netflix, Amazon, … Continue reading →
In the rampant churn of business relationships, which side of the switch will you be on? $1.3 trillion. That’s the amount of annual revenue being moved from one vendor to another as consumers across a range of industries – including … Continue reading →
It’s often said that it takes 7 or 8 contacts or “touches” before a prospect is ready to buy from you. The fact is that simply becoming familiar with a name, a face, a logo, or a brand, people grow … Continue reading →