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Overcoming Buyers’ Last Minute Inertia

Professional Marketing Associates Posted on August 31, 2015 by Joe ArakAugust 31, 2015

Last time we wrote about those frustrating times when prospects hem and haw, refusing to commit to setting an appointment or closing the deal, even when you’ve shown them it’s clearly in their best interest to go forward. We blamed … Continue reading →

Posted in Business relationships | Tagged Approach-avoidance conflict, Building trust, Buying anxiety, Commercial insurance, Insurance, Meetings, Prospecting, Social proof | Leave a reply

The Power of Negativity

Professional Marketing Associates Posted on March 30, 2015 by Joe ArakMarch 31, 2015

A few months back I received a pitch letter from Amazon with a markedly negative tone. You’re not taking advantage of all the Prime benefits that you’re already paying for, it admonished. I could be watching all kinds of movies … Continue reading →

Posted in Business intel | Tagged Amos Tversky, Apple, Business intel, Commercial insurance telemarketing, Communication, Daniel Kahneman, Influence, Insurance, Insurance prospecting, loss aversion, Marketing, Motivation, Negativity, Positivity, Prospecting, Sales, Sales intelligence, Social science | Leave a reply

The Karma of Nurturing Sales Leads

Professional Marketing Associates Posted on February 19, 2015 by Joe ArakFebruary 23, 2015

The word karma has become a familiar term in western culture over the last 50 years. It’s often thought of as comeuppance, or the justice of the universe, but that’s not quite right. Karma basically refers to natural cause and … Continue reading →

Posted in Sales intelligence | Tagged Arenas of competition, Building trust, Client relationships, Commercial insurance, Customer service, Familiarity, Insurance agents, Insurance prospecting, Karma, Lead nurturing, Prospecting, Prospects, Sales, Sales intelligence | 1 Reply

3 Signs That You’re Wasting Your Time With a Prospect

Professional Marketing Associates Posted on January 21, 2015 by Joe ArakJanuary 26, 2015

Professional poker players are always discerning whether to bet, raise or fold. Insurance producers are faced with the similar choices determining if a prospect is worth pursuing. If you disqualify a suspect too soon you may miss a sales opportunity. … Continue reading →

Posted in Sales intelligence | Tagged Bad habits, Business intel, Commercial insurance, Insurance prospecting, Insurance telemarketing, Lead generation, Lead qualification, Prospecting, Qualifying prospects, Sales, Sales intelligence, Time management | 5 Replies

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Recent Posts

  • 4 Steps to Great Rapport September 4, 2019
  • Empowering People to Want to Switch Brands August 13, 2019
  • Pop Quiz March 27, 2019
  • 4 Things Prospects Don’t Want You to Know March 15, 2019
  • A simple technique for getting people’s support February 10, 2019

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