Drip on Them
It’s often said that it takes 7 or 8 contacts or “touches” before a prospect is ready to buy from you. The fact is that simply becoming familiar with a name, a face, a logo, or a brand, people grow … Continue reading →
Tag Archives: Advertising
Harnessing the Force of Familiarity
Imagine that you’re leaving your office building at the end of the day and you see a guy grab a woman’s purse and run down the block. You’re feeling fit and know you can easily catch him and retrieve the … Continue reading →
Inquiry and Assertion
Don Draper, the high-flying ad agency Creative Director in the Emmy Award-winning TV series Mad Men, is telling someone about the subtleties of human motivation: “Trust me, I’m in advertising,” he says with sincerity. Hearing this wonderfully ironic remark, we … Continue reading →