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Finding the Fly in the Ointment

Professional Marketing Associates Posted on February 13, 2018 by Joe ArakFebruary 13, 2018

I saw this in a recent webinar, and it didn’t surprise me at all: 60% of sales opportunities with executives result in no change – the buyer ends up sticking with the status quo. For commercial producers this is probably … Continue reading →

Posted in Insurance prospecting | Tagged Arenas of competition, Asking questions, Business relationships, Commercial insurance, Influence, Insurance marketing, Lead generation, Lead qualification, Probing, Sales, Sales training | Leave a reply

The Door-In-The-Face Strategy

Professional Marketing Associates Posted on January 24, 2018 by Joe ArakJanuary 24, 2018

Not too long ago we talked about the Foot-In-The-Door principle where the sales person makes a small request of a prospect and, once that’s granted, follows up with a larger “ask.” Just the other day I came across an almost … Continue reading →

Posted in Sales intelligence | Tagged Asking questions, Cold calling, Commercial insurance, Communication, DITF, Door In The Face, Insurance prospecting, Lead generation, Sales, Sales training | Leave a reply

Situational Awareness (Without It You’re Just Not There)

Professional Marketing Associates Posted on September 14, 2017 by Joe ArakSeptember 14, 2017

A while back, Inc. Magazine contributor Jeffery James wrote about some interesting parallels between fighter pilots’ training and successful sales operations. We thought those comparisons were great, especially since situational awareness – one of the must have qualities of any … Continue reading →

Posted in Sales intelligence | Tagged Communication, Focus, Insurance agents, Insurance prospecting, Jeffery James, Lead generation, Lead qualification, Rob "Waldo" Wingman, Sales, Sales training, situational awareness | Leave a reply

How To Win The Value Vs. Price Scrimmage

Professional Marketing Associates Posted on August 30, 2017 by Joe ArakAugust 30, 2017

Sometimes it seems that every year is another bidding war, agents shopping the markets to keep their accounts in the corral. But what if you could change that pattern — at least some of the time? Winning the classic skirmish … Continue reading →

Posted in Sales intelligence | Tagged Asking questions, Building trust, Business relationships, Communication, Empathy, Influence, Sales, Sales training | 1 Reply

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