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Tag Archives: Commercial insurance

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Are You Falling For These 3 Lies Prospects Love to Tell?

Professional Marketing Associates Posted on February 28, 2018 by Joe ArakFebruary 28, 2018

“Everyone lies,” as TV’s master diagnostician, Dr. Gregory House, famously noted. We all do it. Often we’re just being tactful. Telling someone we’re about to walk into a meeting can be an expedient way to end a conversation. On the … Continue reading →

Posted in Insurance prospecting | Tagged Asking questions, Cold calling, Commercial insurance, Commercial insurance telemarketing, Communication, Influence, Insurance prospecting, Lead generation, Marketing, Sales, Telemarketing | Leave a reply

Finding the Fly in the Ointment

Professional Marketing Associates Posted on February 13, 2018 by Joe ArakFebruary 13, 2018

I saw this in a recent webinar, and it didn’t surprise me at all: 60% of sales opportunities with executives result in no change – the buyer ends up sticking with the status quo. For commercial producers this is probably … Continue reading →

Posted in Insurance prospecting | Tagged Arenas of competition, Asking questions, Business relationships, Commercial insurance, Influence, Insurance marketing, Lead generation, Lead qualification, Probing, Sales, Sales training | Leave a reply

The Door-In-The-Face Strategy

Professional Marketing Associates Posted on January 24, 2018 by Joe ArakJanuary 24, 2018

Not too long ago we talked about the Foot-In-The-Door principle where the sales person makes a small request of a prospect and, once that’s granted, follows up with a larger “ask.” Just the other day I came across an almost … Continue reading →

Posted in Sales intelligence | Tagged Asking questions, Cold calling, Commercial insurance, Communication, DITF, Door In The Face, Insurance prospecting, Lead generation, Sales, Sales training | Leave a reply

Why prospects think twice before buying and what you can do about it

Professional Marketing Associates Posted on November 8, 2017 by Joe ArakNovember 8, 2017

We’re used to hearing sleazy stories about people and companies that put profits above all else and are willing to do all kinds of unscrupulous things to cheat the system – like opening accounts for customers without their permission, or … Continue reading →

Posted in Insurance prospecting | Tagged Building trust, Business relationships, Commercial insurance, Email newsletters, Influence, Insurance prospecting, Lead generation, Meetings, Prospecting, Sales intelligence | Leave a reply

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