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“Winning Strategies for Commercial Lines Prospecting Success”
Whether you’re looking to increase annual agency revenue, support a newer producer, meet carrier expectations, or show off at the next agents’ gathering, this Guide gives you a bird’s-eye perspective and step-by-step strategies to start, maintain, and nourish a new business pipeline that boosts revenue and builds long-term client relationships.
Just some of the key topics covered in the Guide:
- The 6 foundations for prospecting productivity
- Why the human touch is so important
- Focus, attunement, insight, and understanding
- Best practices for lists and targeting
- How to use probes and questions to engage prospects and uncover critical sales intel
- The power of blended phone and email
- Lead qualification and disqualification
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