Building rapport is an essential part of selling. It’s not just about warming someone up before a sales pitch, but actually the ground that supports any good relationship. If you don’t have a working rapport with someone, you won’t be able to understand or influence him.
Everyone has preferences and biases. Most of the time we feel closer to others who are more like us. In establishing solid business relationships – or any kind of relationship for that matter – we need to connect harmoniously, with both intellect and emotions. Here are 4 key ingredients to cultivate rapport:
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