Empowering People to Want to Switch Brands
A number of psychological experiments have shown that buyers who felt empowered were more willing to change brands or switch vendors.
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Don’t Overlook What Business Insurance Buyers Want
“The insurance market’s perpetually soft, and all that matters to people is saving money.” If you’re under the impression that price is the only thing most commercial insurance buyers care about, you may be missing something important. To demonstrate how … Continue reading →
Motivating Your Invisible Self
What’s the best way to psych yourself up for an important sales meeting, a job interview, a special date, or the big game? We all have different routines to help us get in the zone – what’s yours? One classic … Continue reading →
How to Overcome Distraction & Get Your Mojo Back
It’s the way to get more done in less time. It boosts productivity. Multitasking is the way to go. It’s also a great big lie.
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