We might be addressing others at an important sales presentation, the monthly sales coaching session, or an annual conference. We want the audience to give us their rapt and undivided attention. But that doesn’t always work out the way we’d … Continue reading →
Sales guru Jill Konrath has a lot to teach us about crafting a strong Value Proposition. But her key point is very simple: Your message has to make the intangible tangible. Whether you’re selling to C-level executives or small business … Continue reading →
You’ve landed your meeting with the CFO. She and her team are all assembled and ready to listen. Barely five minutes into your presentation, you see the disenchanted looks on people’s faces and realize, with that sinking feeling, that no … Continue reading →
We’re used to hearing sleazy stories about people and companies that put profits above all else and are willing to do all kinds of unscrupulous things to cheat the system – like opening accounts for customers without their permission, or … Continue reading →