Imagine for a second that you’re selling farm equipment.
You cover a broad territory, traveling from farm to farm, hoping to arrive auspiciously when parts and equipment are needed.
But too often your timing is off.
Because of changes you didn’t anticipate, like a major increase in production demands, or new government growing regulations, some prospects need equipment sooner than you expected – and frequently, one of your eager competitors gets there first and beats you to the sale. Continue reading →
