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Category Archives: Insurance prospecting

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Buying Triggers

Professional Marketing Associates Posted on May 19, 2015 by Joe ArakMay 20, 2015

Imagine for a second that you’re selling farm equipment. You cover a broad territory, traveling from farm to farm, hoping to arrive auspiciously when parts and equipment are needed. But too often your timing is off. Because of changes you … Continue reading →

Posted in Insurance prospecting | Tagged Building trust, Business intel, Business relationships, Buying signals, Commercial insurance, Customer service, Insurance prospecting, Motivation, Sales training | Leave a reply

Porcupine Questions: How to Answer Prickly Sales Questions

Professional Marketing Associates Posted on March 9, 2015 by Joe ArakMarch 9, 2015

Have you ever been in a sales meeting or on a prospecting call when someone throws a question at you that feels sharp or ambiguous? I’ll bet you have. When that happens, it’s natural to feel obliged to respond on … Continue reading →

Posted in Insurance prospecting | Tagged Asking questions, Commercial agents, Porcupine questions, References, SEO, Telemarketing, Website building, Work comp | 2 Replies

Transmuting the Three-Headed Monster: Stalls, Non Sequiturs, and Procrastinations

Professional Marketing Associates Posted on January 21, 2015 by Joe ArakJanuary 21, 2015

At almost any stage in the sales cycle, from setting the first appointment to closing the deal, the three-headed monster of hesitation can rear its head. The prospect is stuck and you’ve got to do something about it. The best … Continue reading →

Posted in Insurance prospecting | Tagged Business intel, Buying signals, Commercial insurance, Insurance agents, Insurance prospecting, Lead qualification, Motivation, Procrastination, Prospecting, Qualifying prospects, Sales, Sales intelligence, Sales training | 4 Replies

Are You Making One of the Most Expensive Prospecting Mistakes?

Professional Marketing Associates Posted on January 6, 2015 by Joe ArakJanuary 6, 2015

Now that it’s officially 2015, we hope you’re feeling a wave of fresh optimism and renewed energy to take your sales to a higher plateau this year. But of course you can’t depend on enthusiasm or the economy itself to … Continue reading →

Posted in Insurance prospecting | Tagged Behavioral psychology, Cold calling, Commercial insurance telemarketing, CRM, Decision makers, Gatekeepers, Insurance agents, Insurance telemarketing, Lead generation, Productivity, Prospecting, Prospects, Random reinforcement, Sales intelligence, Sales training, Technology, Time management, Workflow | 2 Replies

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