Really. What’s so cold about cold calling anyway?
Some say it’s because the recipient is caught “cold.” They had no expectation you’d be calling, so they’re unprepared, and perhaps a bit surprised. To the supporters of this interpretation, that’s a good thing because catching people off guard can be to one’s advantage.
Another school of cold call definers claim the term refers to the caller’s “obscurity” to the recipient. Since they don’t know who you are, they have no reason to take your call or engage with you. The challenge here is to make yourself more familiar. Continue reading →
The bitter taste of rejection, frustration, and discouragement makes prospecting for new accounts feel like the last thing anybody wants to be doing.
Sales guru 
You’ve landed your meeting with the CFO. She and her team are all assembled and ready to listen. Barely five minutes into your presentation, you see the disenchanted looks on people’s faces and realize, with that sinking feeling, that no one is really engaged.