How do you close your prospecting emails? The way you sign off could make a real difference in the number of responses you get. Continue reading →
I live in Western Massachusetts where it’s not unusual to encounter wildlife like foxes, deer, bears and other creatures. But I was pretty surprised to drive down a street in Boston last weekend and find four turkeys in the middle of a small intersection.
We’re used to hearing sleazy stories about people and companies that put profits above all else and are willing to do all kinds of unscrupulous things to cheat the system – like opening accounts for customers without their permission, or fudging automobile emissions tests.
Even if we ourselves tend to be trusting by nature, there’s no reason to assume others feel the same way. Continue reading →
What kind of a role does email play in your agency’s marketing arsenal? Chances are you’re making use of email in some marketing capacity, even if it’s just to keep your name in front of customers and build loyalty.
But have you taken the step of integrating email as a tool for new commercial business development? If not, you could be overlooking a great resource.
Here are four quick tips for creating potent and effective prospecting emails. And it all starts with the subject line. Continue reading →