↓
 
We help commercial insurance agencies, brokers, and producers connect with interested, qualified prospects — nurture those prospects — and build enduring relationships
413-253-2381

Professional Marketing Associates

High Quality Teleprospecting since 1985

  • Home
  • Lead Generation
  • Sales Training
  • Marketpulse Blog
  • Contact
  • About Us

Post navigation

<< 1 2 3 4 5 6 … 30 31 >>

The Warm Hand Of The Familiar

Professional Marketing Associates Posted on September 26, 2018 by Joe ArakSeptember 26, 2018

Have you noticed we’re living in a world of short attention spans and constant distractions? But maybe you were busy checking email or Facebook and didn’t notice.

Distraction and the pull of novelty are so rampant now that a recent Microsoft study found people have an average attention span of 8 seconds, down from 12 seconds in the early 2000s when cell phones first began absorbing a tidy percentage of our attentional resources.

While our 21st century brains are becoming more and more are addicted to novelty and distraction, our yearning for the things that are familiar and predictable has grown as well.  A recognizable world is a safe world, and familiar situations provide a sense of security. Continue reading →

Share this:

  • Facebook
  • Twitter
  • LinkedIn
  • Email
  • Print
  • More
  • Tumblr
  • Reddit
Posted in Business relationships | Tagged Building trust, Client relationships, Comfort, Commercial insurance, Communication, Customer service, Email newsletters, Familiarity, Influence, Insurance agents, Marketing, Prospecting, Prospects, Sales training | Leave a reply

Why incubating sales leads makes such a huge difference

Professional Marketing Associates Posted on September 12, 2018 by Joe ArakSeptember 12, 2018

Anyone who earns their living in sales (or has seen the movie Glengarry Glen Ross) knows that not all leads are the same. Some are “sales ready” from the get-go and others need to be nurtured and coaxed along.

Nurturing leads is the popular expression these days, but we like the term incubate better. Incubation is a process that provides optimal conditions for growth and development.

You might be getting new business leads from trade shows, your own teleprospecting efforts, referrals from other clients, or even from a serendipitous meeting at a dinner party or your kid’s soccer game. Continue reading →

Share this:

  • Facebook
  • Twitter
  • LinkedIn
  • Email
  • Print
  • More
  • Tumblr
  • Reddit
Posted in Insurance prospecting | Tagged Business intel, Commercial insurance, Commercial insurance telemarketing, Insurance, Insurance agents, Insurance telemarketing, Lead generation, Lead nurturing, Prospecting, Sales, Sales training | Leave a reply

The Door You Want To Open

Professional Marketing Associates Posted on August 21, 2018 by Joe ArakAugust 23, 2018

Think your prospecting emails might be landing in the same folder as those confidential requests from that Nigerian prince?

Take heart, today we’re going to show you seven proven strategies to get your prospecting emails opened and read. Let’s be clear up front though, that we’re talking about direct messages to individual targets, not bulk email blasts to purchased lists. That’s another thing entirely.  Continue reading →

Share this:

  • Facebook
  • Twitter
  • LinkedIn
  • Email
  • Print
  • More
  • Tumblr
  • Reddit
Posted in Sales intelligence | Tagged Building trust, Commercial insurance, Communication, Email marketing, Email newsletters, email open rates, email subject lines, Insurance, Insurance agents, Insurance marketing, Jon Morrow, Lead generation, Prospecting, Sales, Sales training, Technology | Leave a reply

We’re Gonna Need a Bigger Boat

Professional Marketing Associates Posted on August 7, 2018 by Joe ArakAugust 7, 2018

Are we?

When we realize that the challenge before us is more daunting or complex than we thought, the tendency is to want to throw more resources at it – more money – enlarge the team – extend the deadline…

But maybe all that’s needed is a fresh approach. Maybe there are some other details or data that can tilt the game in our favor.

Sometimes we’re just looking at it from the wrong angle and seeing it from a different point of view will enlighten us.

And sometimes it just may not be worth wrestling with at all. Without giving in to discouragement, we can agree that there are other and better ways to spend our time and more promising channels to get where we want to go. Continue reading →

Share this:

  • Facebook
  • Twitter
  • LinkedIn
  • Email
  • Print
  • More
  • Tumblr
  • Reddit
Posted in Employee management | Tagged Business intel, Cold calling, Commercial insurance, Commercial insurance telemarketing, Focus, Insurance prospecting, Insurance telemarketing, Jaws, Lead generation, Lead qualification, Marketing, Productivity, Prospecting, Prospects, Qualifying prospects, researching prospects, Sales, Sales intelligence, Telemarketing, Time management, X-dates | Leave a reply

Post navigation

<< 1 2 3 4 5 6 … 30 31 >>

Get more sales tips and marketing strategies.

Subscribe now to get MarketPulse free in your inbox. (No spam, no hassles. We promise.)

Privacy by SafeUnsubscribe

Search

Recent Posts

  • 4 Steps to Great Rapport September 4, 2019
  • Empowering People to Want to Switch Brands August 13, 2019
  • Pop Quiz March 27, 2019
  • 4 Things Prospects Don’t Want You to Know March 15, 2019
  • A simple technique for getting people’s support February 10, 2019

Categories

  • Business intel
  • Business relationships
  • Customer service
  • Employee management
  • Holidays
  • Insurance marketing
  • Insurance newsletters
  • Insurance prospecting
  • Motivation
  • Sales intelligence
  • Uncategorized

Archive

  • September 2019
  • August 2019
  • March 2019
  • February 2019
  • January 2019
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • January 2014
  • December 2013
  • November 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • January 2013
  • May 2012
  • February 2012
Visit Us On FacebookVisit Us On Linkedin
©2021 - Professional Marketing Associates - Weaver Xtreme Theme
↑
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.