Your agency’s Value Proposition is your unique sales story. It’s the reason prospects should want to consider choosing you as their agent or broker. Communicating that story so it resonates is how you magnetize prospects.

When we hear comments like this from the people we’re meeting with we know that PMA is representing our agency in just the right way: ‘I wouldn’t have taken this appointment if it weren’t for the quality of conversation I had with your rep when she called.’

Obviously you guys are doing something right. I can remember a dozen calls when the prospect said, ‘I get plenty of agents calling me, but there was something about they way your guy spoke that made me feel comfortable.’