Sales fuel revenue growth and appointments fuel sales.

I have 40 employees who literally own the agency. I’m very aware of what we invest in telemarketing each month with PMA. I have to make sure the commissions we get are covering the expense — and they sure are. We recently wrote a nice contractor that was a PMA lead and we wrote another in July. Each of these was a six figure account.

This year our relatively small telemarketing investment of about $26,000 gave the agency an ROI of $136k in revenue! Last year the return was about 500%. We want to keep the momentum going.